In the online business world there are two ways which you can build free web traffic. The first way is through using all the social websites across the web and the second is ranking well in search engines. Both of these have pluses, but I find if you are needing targeted traffic from the web to your online business then the best option is using search engines. If you rank well in search engines it will be for keywords which truly represent your website and the people coming you will not be marketing to, but rather these people are seeking you out. That is why I have devoted my time during internet marketing for search engines rather than social marketing and recommend you do the same. First and foremost if you want to rank in search engines it will be necessary for you to have a web presence that you can optimize.

Building a presence may seem scary to those who have no experience in web development, but it is actually quite easy with such resources as blogger.com, wordpress.com, and typepad.com. These different resources use quality content management systems meaning there is no need for you to learn any web development language such as HTML, PHP, or XML just to name a few. You can create the blog, but during creation you should have a clear idea of what niche you would like to join. One important step during the creation of your blog will be going to Google Adwords Keyword Tool which you can find by doing a quick Google search and inputting the keyword you think represents your niche. This tool will bring up the terms monthly traffic and give you 99 other related terms with their monthly traffic. From this list you should be able to find the best keywords in your niche.

Once you have the keywords you would like to rank well in Google for there are two things you will need to do. The first thing is called on site optimization and consists of adding the term to your URL, Title, and Description. You should also have the term within your content as long as it does not affect the readability of your website or blog. The second step consists of going to external websites away from your web presence and link building. This means you will need to have the URL of your website on other websites. It may sound complicated, but it is actually quite easy especially when you know exactly where to go to get links. The first place I usually go after the creation of a website is directorycritic.com where you will find thousands of free general directories great for link building. After you have submitted to all these resource move onto article directories and submit articles you write making sure to place links back to your website in the authors resource. You can find a list of article directories by going to Google and typing in “list of article directories”.