The story began once in a blue when our website started quickly losing its positions on one of the major key queries. Ranking of other queries that contained similar words, were kept in the normal position.

As I could see, the most common key query ‘chess’ began to rapidly lose its position (as was once in a while when I was on vacation) on its stand # 6 positions to # 12, and then down to # 20. The two word requests “chess game” and “online chess” started to follow on the bad example of ‘chess’, though not as dramatically. What is it? Why? How can this be? All these issues have popped up in my head. Naturally, the first idea- the site had been trapped under one of the search engine filters. I could not help but notice that the query “Play Chess online” remained fully in its original place, without any movements. And so this point had really interested me, and I decided to find out why and how it can be.

I then checked the back links, especially those that have the word “chess” in anchor link or alt text. As it appeared, back links were not so many, and those that we found had been there for a long time and still have its value for optimization. Pages and back-links wouldn’t show anything unexpected. This suggests that there is no reason that is able to explain such a dramatic and rapid loss of positions.

The next step was an analysis of competitors’ sites, which had taken the best positions: I have not done a full, deep analysis, but simply looked for the most significant changes in the reference rank. I drew my attention for two international sites, that used a query ‘chess’ in their domain, for instance or As always, I have used the German to see a regional issue, and realized that sites in Denmark and Switzerland may also be relevant to the geo independent search.

Theory # 1. National sites fall into an international problem. In principle, it is logical, and not a matter to worry, because search engines tend to show pages that will be understandable to the user (for instance, if the user writes the request letters in German, it will not fall directly onto the English-language resource). If you take my request to put ‘chess’ in search request, you would understand why the positions has changed, but why so rapidly? The position could fall into two points, but I wouldn’t expect them falling down to #20. Then I started to analyze the “new” page (just the competitors pages) and the arrangement of their backlinks…

No wonder that link building is a kind of business activities. Today the Internet network is not only a source of info and entertainment, but also a place where money is earned. In this connection link building packages have greatly increased in demand.

This, it its turn, gave rise to development of a number of commercial and free of charge tools for building links. The opportunities provided to us by the Internet are great, we shouldn’t lose them. There are so many ways to build backlinks. Visit various social networks and blogs, review topics and blogs which are related to yours, and leave posts there with your links. Go to the niche forums and join the online discussions, and put links to your site from there. All this will help you to create a number of links.

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