Despite the fact that other competitors had less options, they used more words “Chess” in its semantic core than we are. On my site, the emphasis was given to two or three worded text in the core, for example, “chess online”. In principle, it is logical to promote the three word link, than with the high-anchor. And then it occurred me : the problem is not with the links, the problem was with Google.

With its updates, Google has changed the effect of two or 3 worded queries. As I understand it, the algorithm has changed the result of ranking for one word in the phrase matching the query. To explain more plainly : now two or three worded inquiries were ranked as one word. Sure, you can say that there are many other influential factors, and one can not say that 3 worded inquiry has become so popular. And it also may be true. But I have one more theory: in the upper figure, the query “chess online” and “online chess” are having relatively similar rankings. When I checked the backlinks, I noticed that the query “online chess” has almost no options, at a time when some sites were keeping the link to us using the anchor “chess online”. Therefore, the query “online chess” had lost their positions, and “chess online” stayed intact.

Theory # 3- Google renders more weight to the word order in a phrase than it was before. That is, the 3 worded inquiry is indexed as one word. Well- that is it, I think I have made my thoughts clear, now I would like to know your opinion about my conclusions? Have you had something like that? Maybe someone has ideas on new tests? I will be glad to hear your comments on this issue.

Epilogue. On the first of July, six weeks later, my position with the key queries have returned to their initial positions. You are probably are interested in my actions, that resulted into the good rankings returned, aren’t you? But it’s no secret- I did nothing!

So try to appreciate now these search engines. Depending upon them, we begin to come up with new problems and new solutions, but here again, all has come into its initial place without any action. Despite this, I’m glad that everything ended well, because my sites are still in a top position. Yet, the theory about the impact of three worded queries can not be called untrue, since my site is in the top of the different requests, including the 3 worded. Perhaps Google just did not want me to go on holidays.

It is not surprising that link building has turned into a kind of business activities. Today the Internet network is not only a source of knowledge and entertainment, but also a place where business is made. This has led to that link building packages have become of significant demand.

This, it its turn, caused appearance of various commercial and free of charge tools for building links. The opportunities provided to us by the Internet are great, we mustn’t lose them. There exist so many ways to build backlinks. Visit various social networks and blogs, check topics and blogs which are relevant to yours, and write posts there with your links. Go to the niche forums and join the online discussions, and put links to your site from there. All this will help you to create a bulk of links.

P.S. And also we would advise you to subscribe to the RSS on this blog as we will do the best to keep updating this blog with new publications about how to buy backlinks and other important tips.