With the appropriate knowledge and tools, the vastness of the Internet can be transformed from an arid wasteland into a fertile oasis. At first, the sheer size and abundance of the Internet may seem more like jungle, teeming with life and opportunities. Demand is high, running costs are low, and access to people seems limitless.

The problem is, you’re hardly the first to come to this realization. The first critical realization for anyone wishing to establish a platform online is the following; the jungle might as well be a desert unless you specialize. In this article I will detail how to begin to build a solid platform that will allow your venture to grow exponentially, gather interested, targeted traffic and allow you to broaden your oasis until the desert becomes a pasture.

For the remainder of this article, the arid wasteland will be known as competition (or saturation — take your pick), and the oasis will be summarized by the term niche.

If I build it, will they come?

Perhaps — given enough time. But don’t count on it. Popular search engines such as Google drive the majority of most site traffic. Traffic which originates from a search engine query is known as organic traffic, and is absolutely critical in determining the fate of most online ventures.

There are many factors which influence how well a given site ranks in the search engines for any particular query. One of these is time. Thus, old domains have some inherent benefits in terms of search engine ranking.

But in terms of importance, the first issue we need to deal with is telling major search engines the basics about who we are, and what we do.

Keyword Research

Keyword Research should be considered the foundation of any online venture, and should be completed before anything tangible is even considered. But what are they, and why are they so important?

Keywords are how search engines decide what your blog is about. Google uses a veritable horde of bots (or crawlers), which are small autonomous scripts that browse the Internet and categorize blogs based on content. One of the most important data collected are links, which give Google an educated guess about what that particular website is about, and how relevant it is to a particular search query. For instance, by including the following link: internet landing page marketing, I am telling Google that the site in question is related to that keyword phrase. If the blog in question has content that matches the anchored text in the link (the search term phrase), then Google will take note and list the website on its index in for that particular search.

Important: Due to the fact that we’re just starting up, our back-links will be few and far between and Google may have a hard time finding us at all! Thankfully, the anchored text in a back-link (the keywords!) also tells Google what OUR landing page is about, not only about the destination. The process by which we ensure that our landing page contains search terms relevant to our content, and the content of our link destination is a part of what is (I’m sure you’ve heard of it) known as search engine optimization (Search engine optimization). But more on that later. 

Keyword Competition And Website Authority

It’s time to plan our company. In this case I’m going to start a business that sells Top Hats. So, if we employ what we’ve learned so far, you would probably advocate adding the following keyword to our links and content. But that’s because you’ve already forgotten the first lesson in this article, which is “specialize”. 

You may think that selling top hats is already a fairly specific niche. But a quick Google search (picture to the right) informed me that for that roughly 14 million other pages are competing for that particular keyword phrase. No, that isn’t good. 

Creating our oasis

Attracting any attention at this point may seem difficult at best — but don’t despair. Efficient Keyword research separates the men from the boys (pardon, if you’re female), and we’re going to go through it step by step.

The first thing we need Is a free keyword tool (there are some amazing and highly prolific commercial tools — but for now, let’s stick with a free one), one such tool is Google’s very own search term finder.

The first thing we want to do is enter our broad search term into the search term box on the left so we can get some ideas. Bear in mind that researching search terms can become complex, and that this is an introductory look at the process which excludes a lot of valuable data, But that will come with time.

search engine optimization (Search Engine Optimization)

In theory you can build a landing page revolving around a dozen keywords. When starting, I recommend researching and building around a handful only (if successful, you can branch out gradually and target more competitive keywords). While we’ve discussed the role that links and anchored text have, they are not the only important tools with regarding clever SEO.

To the right I’ve posted a couple of articles that will guide you through the specifics. One part of SEO that I did want to mention was that of meta tag analysis, since it contains elements of what we have already discussed.

Meta Tag Analysis

Meta tags are snippets of code that are invisible to the browsing end-user and are specifically planted for search engine crawlers. They house important information such as search terms, content description and authors, I mention this because most layman webmasters ignore the power of meta tags, simply because they aren’t aware they exist.

Bear in mind that these tags, as with your search terms, need to be relevant to the content of your website (or page). 

Creation and Installation

In order to correctly install the tags you will need writable access to your blog’s template. The following code needs to be inserted in the tags at the beginning of the document. Here is a bare-bones example of an HTML document layout and where you should insert your code.

“open bracket”head>

“open bracket”title>Your title
“open bracket”/title>
“open bracket”meta name=”description” content=”Describe your landing page here”>
“open bracket”meta name=”search terms” content=”search term1,keyword2,keyword3″>
“open bracket”/head>

“open bracket”body>
Rest of Page Goes Here
“open bracket”/body>

“open bracket”/html>

Now that you have these tools I hope you are able to turn your landing page into a passive income generator and possibly create passive income streams to create wealth online fast.